Setup
from €14,900 excl. VATone-off
- Model your offer map
- Knowledge base from your content
- Integration and branding
- Lead routing and booking integration
Offer finder: an AI chatbot for your website that guides visitors to the right offer
Your visitors know their problem, but not your offer structure. The offer finder understands the intent, matches it to the right offer and routes to the right page or straight to a booked call - instead of answering questions nobody asks.
- Understand
- Match
- Guide
The situation
Your visitors know their problem. Not your menu.
Anyone selling services that need explaining has a structural translation problem: the prospect thinks in terms of their situation, your website is sorted by your services. The bounce rate lives in between.
Visitors do not know your vocabulary
Nobody searches for managed operations. They think: our servers run, but nobody is watching them. Navigation cannot make that translation.
Search only helps those who already know
Full-text search finds words, not intentions. Without the right term you get either nothing or everything.
The contact form comes too early
Someone still unsure whether you are even the right fit will not fill in a form. They go back to the search engine.
And standard chatbots make it worse
They answer the question that was asked - and, when in doubt, invent a page that does not exist. That costs trust instead of building it.
Live demo
Try it rather than take our word for it
The assistant in the bottom right of this page is the same offer finder we build for you - built on our own portfolio. Describe a project in your own words and see what happens. If you have an IT or AI project yourself and do not know which of our offers fits, this is the shortest route to an answer.
Understand
The visitor describes their project in their own words. No menu tree, no form.
Match
The system maps the intent to your offer structure - based on your content and a curated catalogue, not free model imagination.
Guide
The visitor gets the matching offer, the right page and the next step - up to a booked call or a qualified lead with context.
For example:
Opens the assistant in the bottom right. No sign-up. Only the current session is kept in your browser; the classification itself is logged for quality assurance.
Result
One run and what you get from it
An example from our own finder - you get the same mechanism with your portfolio.
- 01
Visitor
We have three sites with their own servers. The colleague who looked after them is retiring.
- 02
The finder recognises
Taking over operations without an internal team, distributed infrastructure, time pressure from a departure - a handover case, not a greenfield build.
- 03
The finder routes to
Managed operations as the matching service, the server audit page as a sensible first step, and a booking suggestion - all from the curated catalogue, no invented links.
- 04
You receive
A lead with the project summarised, before the first conversation happens.
Benefits
What you get out of it
Leads with context
Instead of a name and a message you get the project in the prospect's own words, the finder's classification and the path they took.You see what is actually asked
The analytics show which projects visitors describe - often in words that appear nowhere on your site. That is raw material for your copy and your portfolio.Gaps in your offering become visible
When the finder repeatedly finds nothing suitable, that is not a system failure but a finding about your portfolio.Your website stays as it is
The finder is embedded as a widget. No relaunch, no CMS rebuild, no migration.
Guardrails
What you say when the bot says something wrong
The question comes late in the project and should come early. The legal position moved in 2026.
On 12 May 2026 the Higher Regional Court of Hamm ruled (case I-4 UKl 3/25) that a chatbot's output is attributable to the company as its own communication: the bot is a technical means of the operator, not a third party. The case decided an injunction claim under unfair competition law - the operator therefore cannot fall back on the argument that a model chose the wording.
What that means for the build
No commitments from the model
The finder classifies and links. It quotes no prices, no deadlines, no assurances - precisely the statements from which claims arise. Binding figures come from you.Answers only from your content
The finder answers from your pages and your offer catalogue. What does not exist is never linked; if a project matches nothing, it says so instead of proposing something similar.Labelled as AI, with a way out
One click reaches a human, and every classification notes that it can be off. That satisfies the EU AI Act transparency duty and is where a misunderstanding surfaces before it gets expensive.Every classification is logged
If someone claims the bot promised something, you can look it up. Without a log it is one word against another.Operated in Germany
European AI model, operated in German data centres or on your own infrastructure - no data to US providers.
Price
Setup and operations
Setup costs from €14,900 excl. VAT; we name the fixed price after a look at your site. One-off: building the catalogue, integration, test cases, fitting it into your site design. Ongoing: operations, updates, catalogue maintenance and analysis of the enquiries.
Operations
Price in the proposalrecurring
- Hosting in German data centres
- Model and security updates
- Knowledge base maintenance
- Request analytics
What determines the price
Self-hosting on your side, CRM integration and multilingual setups as extensions - fixed price after the intro call.
- The number and shape of your offer building blocks. Twenty clearly bounded services are the easy case; a grown services page without structure the demanding one.
- The state of your site content. The finder answers from it - whatever is missing or outdated there surfaces during the project and wants tidying up first.
- Whether you want integration with a CRM or ticket system, or whether the classification by email is enough.
- The number of languages - each needs its own catalogue, not runtime translation.
- Operating model: with us, on your infrastructure, or handover after acceptance.
All prices are net and exclude statutory VAT. The offers are addressed to businesses.
Limits
Where the boundaries lie
The finder is built for a defined purpose. Where that purpose ends is set out here - from running it ourselves.
Ambiguous requests route to a human
Where a request allows several readings, the finder occasionally picks the wrong building block. That is why every classification carries a route to a human. The first conversation and the advice stay with people.It mirrors the state of your content
Whatever is outdated on your site, the finder will reliably carry forward. It makes your content maintenance more visible, not unnecessary.Each session stands on its own
The finder does not recognise a returning visitor and does not pick up an earlier conversation. Come back tomorrow and you start fresh.One project per request
Put three projects into one paragraph and you get a classification that fits one of them and grazes the others. That lies in the nature of the task.On substance, not commercially
The finder classifies by content, not by budget or timeline. Whether a project suits you is your call in the conversation.
Four ways visitors find the right offering
The finder is not always the answer. Here is when it is.
This is what it is built for
- Your offering needs explaining and covers more than a handful of services.
- Visitors describe their problem in their own words, not in your product names.
- You get enquiries that are two lines long and only assessable after two follow-up questions.
- You want to know what people ask about that you do not offer.
Then leave it
- Your offering is a few clear services - good navigation or a contact form is enough.
- You expect it to sell. It qualifies and hands over; a human closes.
| Full-text search | Contact form | Standard chatbot | Offer finder | |
|---|---|---|---|---|
| Understands a project in the visitor's own words | No, finds words | No, collects text | Partly | Yes |
| Leads to a concrete offering | To a result list | To an inbox | To an answer | To named building blocks |
| Says so when nothing fits | Zero results | No | Rarely - prefers to invent | Yes, with a route to a human |
| Provides context for the first conversation | No | Whatever the visitor typed | The chat history | Project, classification, path |
| Reveals gaps in your own offering | Through search terms with no hits | No | No | Yes, as analytics |
| Effort | Low | Very low | Low | Medium - catalogue and integration |
Frequently asked questions about the offer finder
Answers to the most important questions
- Builder bots answer questions about your website - the visitor has to know what to ask. The offer finder reverses that: it understands the intent, maps it to your offer structure and actively routes to the right page or a booked call. Only pages from your curated catalogue are ever linked.
- Setup costs from €14,900 excl. VAT. We name the fixed price for setup and operations after a look at your site. The price depends on the number and shape of your offer building blocks, the state of your content, any CRM or ticket integration, the number of languages and the operating model.
- From your own content: during setup we model your offer map and build the knowledge base from your pages. That is deliberately consulting work - it is exactly where self-service tools fail with complex portfolios.
- The solution can run in German data centres or entirely in your environment. Model providers, retention periods and data flows are documented; a DPA and technical measures are defined for the project. Whether a specific use complies with the GDPR also depends on purpose, configuration and your implementation.
- Qualified requests become leads with context: the finder summarizes the intent and hands it over with contact details - via email, CRM or booking. You see what the visitor wanted before the first conversation.
- Typically two to four weeks from kickoff to go-live: model the offer map, build the knowledge base, test the integration, go live. Your website does not need a rebuild - the finder is embedded as a widget.
- The finder fits wherever visitors know their problem but not your offer structure: IT service providers, agencies, engineering firms, consultancies, training providers. In the intro call we check whether your portfolio has enough structure - if a simple contact form is all you need, we will say so.
Knowledge
Related
Solutions
Reviews & projects
What clients say about working with us
From a knowledge base with an AI assistant and local AI integration to data sovereignty and ongoing operations.
AI Platform
We were looking for a secure yet easy-to-use alternative to the large American providers and came across WZ-IT. WZ-IT advised us on choosing the right models and implemented the integration for us. Beforehand, we were able to try everything out calmly on a test instance. Today WZ-IT runs Open WebUI for us on our own domain, with a convenient Microsoft login and open-source models hosted by a German provider. Our team can now work productively with AI without resorting to external tools or shadow AI. Working together is straightforward, and questions are answered quickly and clearly. With WZ-IT we also have a partner at our side for further AI projects. (translated)
Carl-Frederic KornHead of E-Commerce & Online Marketing, Krüger Dirndl GmbH
Knowledge Management & AI
The knowledge from many years in the solar industry lived in the head of our former managing director, and it still lives in the heads of our employees today. We wanted to secure it, not as a folder full of notes, but in a way that lets us ask questions in daily work and get reliable answers. WZ-IT advised us from the start and weighed different approaches and knowledge management systems against each other with us before we decided. What was built is a custom knowledge base with an AI assistant that brings together conversations, notes, documentation and manuals: from the platform through onboarding our team to support in operation. Conversations are transcribed and facts are extracted; we review and correct everything ourselves before it is stored, because we do not want to trust an AI blindly. The system runs in our own environment, and the data stays with us. What surprised us was how efficient it was: WZ-IT used existing open-source software and extended it specifically for our requirements, instead of selling an expensive custom build from scratch, as is often usual with IT service providers. Timo and Robin understood our actual problem, preserving knowledge during the generational handover, and implemented it step by step: from the proof of concept through setup and validation with our own data to productive operation, explaining everything clearly along the way. Next, we want to extend this to the knowledge of our employees, so that this does not depend on individual people either.
Joshua von AmelnManaging Director, solarwerkstatt berlin GmbH
Read client reviews
International
Selected projects
- LiveRemote access platform for distributed water treatment plantsABCO Water Systems · Australia · Secure Access & OT
- 81%AWS migration with substantially lower operating costsEVA Real Estate · UAE · Cloud exit & infrastructure
- 98%Provision new sites in minutes instead of hoursnextGYM GmbH · Germany · Automation & IoT
WZ-IT designs, develops and operates infrastructure and software for clients in Germany and internationally. We deliver projects remotely and continue supporting them in ongoing operations after go-live.
Enquiry
Assess an offer finder for your portfolio
Name your portfolio, target audience, and the next step the finder should lead to.
- Straight with Timo and Robin - no sales team, no pitch
- A professional assessment of your situation
- Concrete next steps for infrastructure, software or AI
The conversation is free and non-binding.
WZ-IT's advice on our Azure migration was technically sound and completely non-binding right from the intro call - we took away a great deal.
Jakob ÖschlbergerInno7 GmbH
WZ-IT's advice on our Azure migration was technically sound and completely non-binding right from the intro call - we took away a great deal.