Information architecture
Combine services, audiences, content, and search intents in a sustainable page structure.
Corporate website & relaunch
Corporate website development and controlled relaunch
WZ-IT plans, designs and builds corporate websites with clear information architecture, a tailored SEO and content strategy, a technical foundation and a sustainable operating model.
Companies worldwide trust WZ-IT
Scope
Strategy, implementation, and go-live in one project
A relaunch accounts for existing content, rankings, and redirects as well as new audiences, services, and functions.
Approved sitemap, user journeys, and visual direction
Responsive website with an appropriate CMS and maintainable component structure
Controlled technical go-live including redirects and indexing review
Deliverables
What WZ-IT delivers
UX & web design
Wireframes, visual design, and responsive components aligned with the existing or new brand identity.
CMS & editorial model
Select an editorial model that keeps content maintainable without shifting technical complexity into daily work.
SEO & content architecture
Plan competitors, SERPs, search intent, landing pages, blog or knowledge clusters, internal linking and technical SEO together.
Migration & redirects
Migrate existing content in a controlled manner and map old URLs to documented destinations.
Forms & integrations
Connect contact journeys, analytics, CRM, newsletters, scheduling, or custom APIs cleanly.
Features & integrations
Corporate websites with the functions teams actually need
The functional scope follows user journeys, editorial requirements, existing systems and operating objectives. Standard modules and custom integrations can share the same component and system architecture.
Contact & conversion
Visitors receive clear next steps while enquiries reach the right team with the required context.
- Contact and enquiry forms with qualification, routing and spam protection
- Appointment booking through Microsoft 365, Google, Cal.com, Calendly or existing systems
- Callback, direct phone and email paths, and multi-step project enquiries
- Career areas with job listings, application forms and file uploads
- Newsletters, downloads and other traceable conversion paths
Content & editorial workflows
Content remains maintainable without technical detours and can be extended through controlled page types.
- CMS or headless CMS with reusable, approved content modules
- Service, industry, location, career and reference pages
- Blog, wiki, knowledge base and editorial topic clusters
- Multilingual content with separate content, translation workflows and hreflang
- Site search, filters, downloads, media library and approval workflows
SEO & discoverability
Technical foundations, search intent and content structure are planned together and improved using measurable results.
- Page-specific metadata, canonicals, sitemaps, robots.txt and redirects
- Structured data for organisations, services, FAQs, breadcrumbs, jobs and articles
- Competitor, SERP, keyword and content analysis for prioritised topics
- Long-tail, blog, knowledge and local SEO architectures
- Internal linking, breadcrumbs and clear journeys to commercial pages
Performance & accessibility
Delivery and frontend implementation are designed for fast loading, stable rendering and dependable use.
- Static page generation or hybrid rendering selected for update frequency and functionality
- Responsive images, automated compression, and WebP or AVIF delivery
- Caching, CDN, optimised fonts and controlled third-party scripts
- Technical integration of an agreed consent-management setup for services requiring consent
- Core Web Vitals, responsive behaviour and technical quality checks
- Semantic structure, keyboard operation, contrast and accessible components
CMS, CRM, ERP & APIs
The website can consume data, qualify it and pass it into existing business processes.
- Integration with WordPress, TYPO3, Storyblok, Strapi and other CMS platforms
- CRM and ERP integration for contacts, customers, products, orders or master data
- Scheduling, newsletter, marketing automation and applicant tracking systems
- Product, job, event or document data from existing sources
- Custom APIs, webhooks, automation, SSO and protected customer areas
Operations & iteration
Website, infrastructure and editorial development can remain under one responsibility after launch.
- Hosting, domains, TLS, staging and controlled deployments
- Monitoring, error analysis, privacy-focused analytics and reporting
- Backups, recovery, updates, security headers and access protection
- Versioning, approvals, rollback and planned functional changes
- Optional monthly SEO and content service for blogs, knowledge and landing pages
Appropriate scope
Not every website needs every feature
The proposal separates the standard scope, optional integrations and ongoing services. This avoids an inflated platform while keeping later expansion technically possible. Vendor licences, editorial work and special integrations are priced transparently according to actual requirements.
Typical starting points
When a new corporate website makes sense
The project scope follows the current estate, the required outcome, and the technical starting point.
The offer is difficult to understand
Services, audiences, and next steps are spread across many pages or are not explained clearly on the current website.
Relaunch without avoidable ranking loss
Design and structure need to change while relevant content, URLs, and organic visibility are migrated in a controlled way.
Connect the website to business systems
Forms, CRM, scheduling, data sources, or protected areas need to become dependable parts of the website.
Clarify technical ownership
Development, hosting, updates, and further work should no longer be split across unclear responsibilities.
Visibility as a system
An SEO strategy shaped around the company, its offer and its market
WZ-IT combines technical SEO with competitor and SERP analysis, a durable page architecture and a maintainable content system. Different organisations require different page types and channels.
Technology and strategy
Technology creates the foundation. Strategy determines what the company becomes visible for.
Crawling, indexing, structured data and performance are planned alongside services, audiences, regions and actual search intent. The outcome is a prioritised roadmap rather than an isolated list of defects.
- Start with business objectives, the offer and existing visibility
- Review competitors, search results and demand before creating content
- Prioritise pages, content and measurement by impact and effort
Competitor & SERP analysis
Compare relevant search results, competitors, page types, content depth and identifiable search intent systematically.
Keyword & page architecture
Translate queries and user questions into distinct service pages, hubs, internal journeys and conversion objectives.
Blog, knowledge & long tail
Build expert articles, knowledge areas and long-tail clusters where they demonstrate expertise and strengthen commercial entry points.
Local SEO pages
Represent regional services with original local context, deliberate internal linking and controlled scaling.
AI-assisted content workflows
AI can accelerate research, structuring and drafts. Subject-matter review, positioning and editorial approval remain mandatory.
Measurement & iteration
Evaluate rankings, impressions, entry pages, enquiries and content gaps and update the roadmap using actual results - optionally as a monthly SEO and content service.
Approach
From assessment to ongoing operations
01
Clarify the objective, market and current estate
The offer, audiences, current content and rankings, competitors, SERPs, systems and responsibilities are captured.
02
Plan the search, page and design system
Keywords, page types, content clusters, internal journeys, sitemap, wireframes and visual direction are agreed together.
03
Build, publish and migrate
Frontend, CMS, integrations, landing pages and content are implemented, reviewed, tested and migrated in a controlled manner.
04
Measure, iterate and operate
Redirects, indexing, analytics and monitoring are activated at go-live; visibility, enquiries, content gaps and operations are then evolved deliberately.
Expansion without a system break
A web project as the entry point. Full IT and cloud capability directly available.
The first engagement can be a website, relaunch, or portal. It is not an isolated web offer: WZ-IT can bring software, cloud, bare metal, Proxmox, on-premises systems, connectivity, AI, and operations together in one extensible environment.
Start with one concrete project
Start with the website without changing technical partners for the next module.
Further modules are immediately accessible, but are added only when required and commissioned separately. Because expansion, operating locations, access paths, and interfaces are considered from the outset, the architecture does not need to be reinvented for each extension.
Explore the WZ-IT system01
Web & user journeys
Corporate website, CMS, forms, analytics, and the SEO, SERP and content strategy form the visible entry point.
Explore the website service02
Processes & data
Portals, roles, workflows, CRM, ERP, APIs and automation connect the website to the actual business process.
Explore software & integrations03
Infrastructure & connectivity
Managed cloud, Proxmox, on-premises systems and private networks provide controlled locations for applications and data.
Explore hybrid operations04
Operations & evolution
Monitoring, backups, updates, security, service levels and AI extensions when needed remain under one operating model.
Explore managed operationsDirectly available follow-on capabilities
Each module can be commissioned separately or connected to the web project as one system. WZ-IT plans responsibilities, access paths, operating locations, and interfaces together.
Software & customer portalsCustom applications, roles, processes, and APIsManaged Open SourceApplications including hosting and operationsManaged servers & cloudLinux, monitoring, backups, and service levelsProxmox & bare metalPrivate cloud, clusters, storage, and operationsKubernetes platformsContainers, GitOps, delivery, and managed operationsOn-premises & edgeLocal nodes, hybrid systems, and operating modelsConnectivity & NetBirdConnect sites, users, clouds, and private servicesAI & knowledge systemsLocal AI, RAG, GPU infrastructure, and integrationIoT, OT & edgeDevices, data platforms, and distributed infrastructure
Scope boundaries
What is clarified before the proposal
Page count, content creation, languages, photography and video, CMS, integrations, and migration risks are scoped transparently. Legal review and binding legal advice are not part of the technical implementation.
Next options
Related services
Complementary services can be planned immediately afterwards or added at a later stage.
Frequently asked questions about corporate websites and relaunches
Answers about rankings, content, and future extensions.
Yes. Depending on the project, WZ-IT can cover strategy, page structure, web design, copy, CMS, development, forms, appointment booking, integrations, technical launch and subsequent operations. A homepage is usually only the entry page; the scope is planned as a complete corporate website with the required pages and user journeys.
Cost mainly depends on the number and type of pages, content production, custom design, CMS, languages, migration and integrations. Following the initial assessment, WZ-IT separates the project scope, optional services and ongoing operations instead of applying one unsuitable flat price to very different websites.
Duration depends on scope, content availability, approvals, integrations and migration risks. The proposal defines phases, required client input and a realistic launch window. A relaunch with existing organic visibility also needs time for the URL inventory, redirects and technical checks.
Preservation cannot be guaranteed. We reduce avoidable losses through a URL inventory, redirect mapping, content comparison, technical testing, and controlled indexing review after launch.
No. Objectives, audiences, and subject-matter information are needed early. Copywriting, editing, imagery, and approvals are scoped either as client responsibilities or additional project work.
Yes. Architecture and components can be designed so protected areas, APIs, and further applications can be added without rebuilding the whole website.
Yes. The scope can cover competitor and SERP analysis, keyword and page architecture, long-tail, blog, knowledge and local SEO clusters, technical SEO, and an AI-assisted editorial workflow with subject-matter approval.
Enquiry
Assess a corporate website or relaunch
Briefly describe the current situation, desired scope, and existing systems.
Free intro call
Let's talk about your project - honest and no strings attached
- Straight with Timo and Robin - no sales team, no pitch
- An honest take, including when we are not the right fit
- Concrete next steps for infrastructure, software or AI
No risk: worst case, you leave with a clearer understanding of your project than before.
“WZ-IT's advice on our Azure migration was technically sound and completely non-binding right from the intro call - we took away a great deal.”
Reviews
Selected customers and projects in Germany and internationally
GermanyNetworking & ProvisioningVPNAutomationOperations
“WZ-IT moved our studio infrastructure from decentralised individual devices to a central platform: every site is securely connected via VPN, new devices are onboarded automatically and an entire site is provisioned from a template, without manual steps on location. What impressed me most is the breadth and depth of their knowledge: Timo and Robin are not a typical IT provider who sets up a server and leaves. The two of them think their way into highly complex infrastructure and software topics, work through every requirement we put in front of them, and build networking, provisioning and operations so that everything fits together in the end. WZ-IT is an excellent partner for complex software, network and architecture projects.”
Steve Kirchner
Managing Director, nextGYM GmbH
GermanyProxmox & BackupProxmoxBackupDocumentation
“Professional, honest and technically thoroughly sound: WZ-IT set up our Proxmox and backup infrastructure securely and future-proof. The consulting from Timo and Robin was objective and needs-driven, the implementation smooth and the final documentation exemplary. You can tell immediately that business-critical infrastructure is thought through holistically from the outset here and implemented with clear ownership.”
Pascal Block
Project Manager, Stadtwerke Brühl GmbH
Stadtwerke Brühl - municipal energy and infrastructure utility.
GermanyInfrastructure ModernizationData SovereigntyGDPRDocumentation
“Communication with WZ-IT was open, friendly and professional from the very beginning. Mr. Wevelsiep and Mr. Zins responded to every one of our questions patiently, promptly and respectfully, and contributed their own suggestions and good ideas on how to modernize our server infrastructure and adapt it even better to our needs. Throughout, WZ-IT consistently kept our need for data sovereignty and GDPR compliance in mind. Even short-notice adjustments and change requests from our side were implemented quickly and patiently and integrated consistently into the overall concept. From planning to the final handover, every step was documented transparently and comprehensively - so if a provider change should ever become necessary, the documentation would let us onboard a successor into our infrastructure very quickly. We are extremely satisfied with WZ-IT and hope to continue working together for a long time.”
Christoph Mußmann
Project Officer, DGHO e.V.
DGHO - German Society for Hematology and Medical Oncology.
GermanyArchitecture ConsultingSovereign Software SelectionOpen Source Strategy
“I got to know Timo and Robin as dedicated and professional partners who make a lot of things possible for their clients that initially seem impossible. I felt very well advised. The services offered have thoroughly convinced me. (translated)”
Andrea Pawlowski
Communications Manager, Golem.de
Golem.de - leading German IT news outlet.
H
GermanyLocal AI IntegrationTechnical IntegrationImplementation
“While looking for a partner to integrate a local AI solution, we came across Timo and Robin - and could not have made a better decision. They quickly understood our requirements and solved technical challenges competently and pragmatically. We were particularly impressed by the straightforward collaboration, their high level of expertise and the speed of implementation. We are delighted to have Timo and Robin at our side as reliable business partners and look forward to our next projects together. (translated)”
Henrik Jeche
Head of IT Administration
ml&s - full-service provider for the electronics industry.
GermanySoftware DevelopmentPHP ModernizationAPI Extension
“With Timo and Robin, you're not only on the safe side technically - you also get the best human support! Whether it's quick help in everyday life or complex IT solutions: the guys from WZ-IT think along with you, act quickly and speak a language you understand. The collaboration is uncomplicated, reliable and always on an equal footing. That makes IT fun - and above all: it works! Big thank you to the team! (translated)”
Sonja Aßer
Data Manager, ARGE
ARGE Neue Medien - master data & digital standards for plumbing and building technology.
UAECloud MigrationAWS ExitProxmox81% Cost Reduction
“I recently worked with Timo and the WZ-IT team, and honestly, it turned out to be one of the best tech decisions I have made for my business. Right from the start, Timo took the time to walk me through every step in a simple and calm way. No matter how many questions I had, he never rushed me. The results speak for themselves. With WZ-IT, we reduced our monthly expenses from $1,300 down to $250. This was a huge win for us.”
Aleksandr Shuliko
CTO, EVA Real Estate
EVA Real Estate - leading real-estate agency in Dubai.
SwitzerlandManaged ProxmoxClusterMonitoringHigh Availability
“WZ-IT manages our Proxmox cluster reliably and professionally. The team handles continuous monitoring and regular updates for us and responds very quickly to any issues or inquiries. They also configure new nodes, systems, and applications that we need to add to our cluster. With WZ-IT's proactive support, our cluster and the business-critical applications running on it remain stable, and high availability is consistently ensured. We value the professional collaboration and the noticeable relief it brings to our daily operations.”
Pascal Hakkers
Aphy AG
Aphy AG - AI platform for hotel back-office.
GermanyProxmox & VirtualizationBackupVPNSecurity
“WZ-IT provided very competent support in implementing our server and virtualization infrastructure. As part of the project, a Proxmox-based virtualization environment was set up along with a virtual machine for our application systems. Additionally, a structured backup concept was implemented. A particular focus was on security: the setup of a VPN tunnel and the clean implementation of encryption and access concepts were professionally executed. The structured consulting as well as the reliable and swift implementation deserve special mention. We are very satisfied with the services provided and are happy to recommend WZ-IT.”
John Hellmerichs
Managing Director, AInergy GmbH
AInergy - consultancy for energy and facility management.
GermanyOpen Source ArchitectureImplementationTechnical Consulting
“We have had very good experiences with Mr. Wevelsiep and WZ-IT. The consultation was professional, clearly understandable, and at fair prices. The team not only implemented our requirements but also thought along and proactively. Instead of just processing individual tasks, they provided us with well-founded explanations that strengthened our own understanding. WZ-IT took a lot of pressure off us with their structured approach - that was exactly what we needed and is the reason why we keep coming back. (translated)”
Matthias Zimmermann
Managing Director, Annota GmbH
Annota - healthtech startup with an AI documentation assistant.
BulgariaSovereign CollaborationOpen Source StackOperationsMaintenance
“Timo and Robin from WZ-IT set up a RocketChat server for us - and I couldn't be more satisfied! From the initial consultation to the final implementation, everything was absolutely professional, efficient, and to my complete satisfaction. I particularly appreciate the clear communication, transparent pricing, and the comprehensive expertise that both bring to the table. Even after the setup, they take care of the maintenance, which frees up my time enormously and allows me to focus on other important areas of my business - with the good feeling that our IT is in the best hands. I can recommend WZ-IT without reservation and look forward to continuing our collaboration! (translated)”
Sebastian Maier
Managing Director, Yonju GmbH
Yonju - business coaching and AI products.
SpainProduction DeploymentCI/CDPaaSOperations
“Counting on WZ-IT team was crucial, their expertise and solutions gave us the pace to deploy in production our services, even suggesting and performing improvements over our configuration and setup. We expect to keep counting on them for continuous maintenance of our services and implementation of new solutions.”
Gabriel Sanz Señor
Managing Director, Odiseo Solutions
Odiseo Solutions - software engineering for the space industry.
GermanyNetBird & KubernetesNetBirdKubernetesConsulting
“WZ-IT supported us professionally with the provisioning and setup of NetBird. Alongside the technical implementation, we also received well-founded advice on connecting our Kubernetes clusters. The recommendations were concrete and directly actionable. The collaboration was consistently reliable, fast and on equal terms. We can recommend WZ-IT without reservation.”
Kai Clauß
Head of Development, SweetConnect GmbH
SweetConnect - cross-manufacturer Industry 4.0 platform for confectionery production.
Contact
Let's Talk About Your Idea
Whether a specific IT challenge or just an idea - we look forward to the exchange. In a brief conversation, we'll evaluate together if and how your project fits with WZ-IT.
Arrange a callback
Companies worldwide trust WZ-IT
1/3 - Topic Selection33%